Unreal Realness

The following images are non-commercial works. A fascinating process of direct text-to-image generation combines carefully crafted prompts with curiosity and perseverance. My years of experience as an Art Director, creative intuition, and a touch of algorithmic unpredictability allow the process to continually evolve. I navigate confidently across a wide spectrum of aesthetic expressions while maintaining my own distinct stylistic approach. Drawing from brand guidelines, I implement precise parameters for tone, color treatment, and composition to ensure that AI-generated images consistently reflect the brand's aesthetic identity throughout. This results in customized visual works for businesses, presentations, campaigns, concept development, ideation or prototyping. In doing so, I deliberately avoid the use of photographers or specific artist-style references.